For the inaugural edition of our weekly site review, I decided to investigate a little known social network by the name of Project Opus. After I got by the laughable obstacle of pronouncing the site’s name (I was getting fond of pro-ject-ti-pus), I found out that Project Opus is a solid engine for the aspiring musician.
The concept is hardly groundbreaking – Project Opus allows artists to sell their music at a 50-50 rate and gain access to all the site’s services without paying anything to get “special features.” Things do, however, start to get more interesting as far as artist support goes. In the incorporated blog, the staff posts interviews with veteran musicians on the site in a very Hippodrome-esque fashion. The guilt-trip attempt news stories about the illegality of downloading music are a little bit irritating, but forgivable due to the site’s interest in the starving artist. A nice sidebar of concert listings is an eye catching way to promote the artist’s shows, and rounds out the front page nicely.
A closer look at the infrastructure of Project Opus proves that the site holds its water pretty well. Registration was easy, although I didn’t like having to pick just one genre to put my music under. Networking capabilities are straightforward and intuitive, although like any lesser known social network, the lack of traffic is an obvious problem. Trafficestimate.com estimates that Project Opus receives a paltry 70,000 visits a month. In comparison, Trafficestimate.com suggests that Purevolume gets about 2 million visits per month.
Another disconcerting aspect of Project Opus is their monetary policy in relation to their traffic. According to the site’s FAQ, Project Opus “only makes money when the artist sells a song. We will never benefit at the expense of artists or fans. We use our share to actively promote Project Opus to a broad fan base and generate exposure for the artists, to invest back into the development of technologies that will improve the site for bands and fans, and to cover our administration costs.”
This is a tough fact to swallow when you consider that Myspace’s Snocap music service puts your music in front of roughly 1500 times more fans at virtually the same payout. Still, you can’t fault Project Opus for being small, and the good nature of the staff and community members should be more than enough to earn your membership.